We are fast approaching the end of the 2014. So, that means it's time to start thinking seriously about your business strategy for 2015! Book a free strategy session here.
Does your marketing need revamping? Do you need to be using social media more effectively to serve your audience and increase your profits? Will you need to outsource or hire an assistant? Are you considering rolling out new products & services in 2015? Do you have a strategy in place? To schedule a free 30-minute strategy session with our founder, Michelle Christie to discover what you can do to increase profits in 2015, click here.
Motivators and Creators #MACsWomen, Would You Agree that Image Is Important?.... Show us the Face of Your #Business by posting a Picture and a Link on our Facebook Page: www.Facebook.com/MACsWomenGroup #BusinessWomen
Many companies and HR executives recognize that one of their major challenges is attracting and retaining highly skilled employees and managers. Older workers are heading toward retirement, and younger people often have different attitudes and expectations when it comes to work. Increasing employee engagement is an excellent way to make employees happier and less likely to leave.
Working with women can be a lot more challenging than working with men. Due to the sensitive nature of their character, women can’t always cope with a stressful environment; therefore, they won’t hesitate to leave. How can companies retain women? How can they keep them motivated and involved? Here are some tactics to boost engagement.
Create a positive work environment
The work environment is a product of corporate culture, and it starts at the top. If your business has a high stress, cut-throat environment, where employees feel like they must work long hours and unpaid overtime, then many of them will be unhappy and feel like looking for other employment.
Women are especially concerned about family responsibilities, and it can be hard to juggle the demands of a family and career at the same time. If you create an environment where it's easier for them to balance work and family, then they will be more likely to stay with your company. Management training is essential to ensure that consistent practices are followed throughout the organization.
Provide career development
Employees near retirement age may not care about development, but younger people you bring in will typically care much more. In male-dominated companies, women may be concerned about advancement opportunities. Many employees view career development as just as important as salary in determining what job opportunity to choose.
If managers work with individual employees to discuss their career path and growth opportunities within the company, employees won't feel that they need to jump ship in order to advance their careers elsewhere. Work with every person, so that they don't feel they are stuck in a dead end position. Development plans can give each employee a roadmap to follow to gain the skills they need to move ahead in their career.
Get women employees involved
When people can be involved with a company beyond just the scope of their individual job responsibilities, it makes them more engaged, and they feel a greater sense of commitment to the organization. Find ways to solicit women employee ideas and suggestions. You may find that employees have valuable suggestions for ways to improve your operations. Encourage everyone to get involved and participate. The next step is to act on some of the suggestions that you get. If people contribute with ideas, but see that they go nowhere, then your efforts could backfire.
Recognize and reward
You want employees to do their best on each project, and to take pride in producing quality results. If you want to foster that behavior, then recognize people for that type of effort, and reward those behaviors. While any employee would appreciate a big cash bonus, you don't have to limit yourself to monetary rewards. Although financial incentives are important, women would prefer to feel valued and appreciated in exchange.
Some simple public appreciation of a job well done will boost an employee's feelings of accomplishment, and make them feel that they are appreciated and respected for the work they do. Point out and celebrate excellent performance at staff meetings, and any other time you have an opportunity.
Encourage women to become leaders
Companies should encourage their female employees to become leaders. This is a certain way of keeping them engaged, too. When women feel valued and appreciated by those around them they feel alive and willing to go to extreme lengths to attain their goals. Allow them to make important decisions, share essential company information with them, and invite them to official meetings.
More business women would want to take risks at the workplace. Unfortunately, they’re not always allowed to do that, especially if the people in their companies are mostly men. The good news is entrepreneurs and business owners can change all that. Men shouldn’t feel superior at the workplace. As long as women are appreciated by those in charge, they will feel engaged. That’s everything they need to prove that their skills go beyond their pretty faces.
By Steve Brown and Peopleinsight.co.uk!
"Nothing comes without some level of risk and some level of investment." says millionaire Marcus Lemonis, star of the hit CNBC show "The Profit".
If you are a businesswoman like our founder, Michelle Christie, you are also, always glued to entrepreneurial shows like "Shark Tank" and "The Profit"! (Daymond John has graced the MACsSummit Stage!)
One of the things that Marcus Lemonis speaks about that keeps him productive is making a list of the things he has to do the next day and then getting those things on his list done before noon. How do you stay productive during the day? Tell us in the comments section below after you have watched this video from INC. on the Price Marcus Lemonis says he Paid for Success.
Video Credit: INC.
Over the years of hosting the MACsWomen Summit, it has been a pleasure meeting and enlarging my immediate circle of influence with some of the most successful women entrepreneurs in the space! Melinda Emerson is one of those dynamic women entrepreneurs and Keynote speakers to grace our #MACsSummit stage.
Melinda is known to many as the SmallBizLady, one of America’s leading small business experts. She is the author of the bestselling book “Become Your Own Boss in 12 months; A Month-by-Month Guide to a Business That Works.”, she is a speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. Melinda has been featured in Fox News, MSNBC, NBC Nightly News and in The Washington Post, New York Times, USA Today, Fortune and Black Enterprise. Forbes Magazine named her one Top 20 Women for Entrepreneurs to follow on Twitter. She is indeed a woman who knows what it takes to start and grow a successful business!
When Melinda spoke at the MACsWomen Connect Summit, she shared priceless information during her talk "15 Ways To Better Communicate With Your Target Audience". We have made the handout from Melinda's talk an instant download -- just click here!
To purchase a copy of Melinda's best selling book -- Click Here! Or the Image Below!
What you track, you can measure. You have possibly also heard that what we focus on expands. Well, because we are passionate about helping you achieve success in your business, we have posted this "What Goals Are You Working On?" blog to help keep you accountable. We challenge all you motivated business women to set daily, weekly and annual goals for yourself and work them, ladies!
NOW, if you would like to take us up on our "What Goals Are You Working On?" challenge go ahead and publicly publish some of those business or personal goals you have set for yourself. You can list anything from, "make 25 sales calls today" or "go outside for a 15 minute walk". Totally up to you! This is you being in integrity with yourself and you allowing us to help championing you on! You know what you need to work on to move your business forward. Remember, "We are always Creating, So Create Success!" ~ Michelle Christie
Knowing when are the best times to post on Facebook and other top social media sites is a crucial part of your social media marketing strategy. There have been several studies done on this topic alone. Though most of these studies conflict with one another what we have found to be most effective is learning when your ideal audience is online. Not necessarily what you want to hear; but ultimately, the best time to post depends on your type of business and your audience.
There are tools that you can use to determine when your audience is engaging with your content online. By using Facebook insights you can determine the best times to post for your business and specific audience. Going through the activity log for each post listed will show the times that your audience engaged with your posts. Track and use those stats to determine the best times to post on Facebook for your specific audience.
If you'd like to see a cool general infographic that shows the best times to post, pin and tweet; check out the image below, courtesy of Surepayroll.
If you have a strategy for posting to social media for your business and audience, feel free to share along with the name of your business and your Facebook page. Not following Motivators and Creators Women's Group on Facebook? Here is our link to connect with us here: http://www.facebook.com/macswomengroup
Life has many facets, and building a successful business is no easy, walk in the park. As business women we are sometimes challenged with making difficult decisions in our businesses and sometimes things just flow beautifully.
Stopping and recognizing that there is always an option, is a gift you are allowed to give yourself. Whether you are experiencing the wonderful flow of things right now, or you are walking through challenges - take a moment to stop, take a deep breath, love on yourself and smile. Things will work out just fine in the end. One of the many golden nuggets I have learned in business is that there are no "failures", just lessons learned and wins! Stay motivated -- remember: "We are always creating, create your success!" Michelle Christie~
Do you want business-building support? Become a Motivators and Creators Member. Click Here
Stop sitting around so much!
Easier said than done right? Chances are the industry you are in requires lots of sitting. Sitting to check emails, expense reports, write a blog post, make phone calls.. and on and on. Most women entrepreneurs, especially working from home, spend most their working hours sitting down. Recent studies show that the human body was not meant to sit for extremely long hours on end. As you grow your business, keeping yourself as healthy as possible will help to alleviate some stress that comes with owning and operating a business.
Here are some tips to take during your day while you work on building a profitable business.
1. Take Breaks
It is important to get up stretch and take a walk to loosen up your muscles. Taking strategic mini-breaks through out the day to go outside and breathe some fresh air will work wonders on your productivity. You have permission! This might be hard for some of you workaholics, but how easy is it to work effectively with severe back pain? Taking just twenty minutes a couple times a day to go for a walk or to stretch can save you much grief.
As business owners we should seize opportunities to showcase our brands. Entrepreneurship is a Lifestyle.
With the buzz and exciting happening as we are preparing for our upcoming annual women in business event this Oct, we have been receiving a lot of emails from business owners who are interested in either attending, exhibiting or advertising at the event. This brought to my attention how many entrepreneurs are missing the opportunity of sharing their brand via their emails.
Watch my quick, impromptu video using a free simple tool that all business owners can use to brand their emails right now!
Your Signature & Your Business - MACsWomen How-To-Video
Love Note: I did mention that this video was impromptu, right? One take, so guess what?... I screwed up the LinkedIn link, lol, here it is... LinkedIn Url = www.linkedin.com/in/macswomen